Packaging as a Sales Tool
Reposition the communication of Fetti’s kitchen set packaging into a premium, informative territory, aligned with the existing brand.
The Context
Fetti manufactures and sells cookware, cooking sets, and accessories. The products were already competing at a quality level that the packaging communication did not reflect.
The project aligned the brand’s touchpoints — starting with the website — and moved into a redesign of all product packaging, with a focus on sets, where purchase decisions are driven by gifting and the appeal of a complete collection.
The Design Decision
Reposition the packaging communication to feel more premium and informative, while remaining true to the Fetti brand. Premium in visual execution, informative in everything the box needs to communicate before the purchase decision.
Chef Carlos Bertolazzi joining as the brand ambassador gave the line a recognizable face, and the packaging began to carry that association.
Image: real photography and AI-generated environments
The project’s image library combines real product photography with AI to expand the possibilities for environmental styling — creating more kitchen settings and usage scenarios than a single photo shoot could provide.
