13 years of design for the same brand
Leaves is a healthy-eating restaurant chain founded in 2010. ED Creative has worked with this client since 2013, across a wide range of design needs.
The context
Leaves is a recurring partner. What sets this apart is the length of the relationship: ED Creative works on an as-needed basis, with no fixed-scope project contract.
Over the years, the work has covered menu design, packaging, labels, corporate materials, event materials, campaigns, visual identity updates and more.
The design decision
This isn't a single project, but ongoing support throughout the years, across many different situations and moments in the company's life.
Every new piece fits within the visual system, so materials created in different years still read as the same brand.
Menu and packaging in the same system
The menu organizes wraps, salads, entrées, sandwiches, desserts, juices and kids' items into color blocks, with a product photo in each section. The delivery packaging carries the same graphic elements and contact channels.
