Aligned digital presence and managed advertising
Limitpool manufactures and sells removable pool safety fences. The project aligned the company's two websites — São Paulo and the South region — and took over management of the online ads that bring in leads.
The context
Limitpool manufactures and sells a removable pool fencing system that gives peace of mind and safety for children and pets. The company operates in São Paulo, Santa Catarina and Paraná.
The client needed a regular advertising program to bring leads to the site. And after expanding into Santa Catarina and Paraná, it needed a dedicated website for those states.
The design decision
We analyzed the existing São Paulo site: what would carry over to the new one and what would change. The São Paulo site was revamped within its existing structure, and a second site was created for the South region, following the same established identity.
Meta and Google ads were then implemented, with ongoing production of videos and images for the campaigns.
Ads tracked through reporting
The media operation is reported on month by month: clicks, impressions, cost per click, search terms that generate leads, and distribution by city — which guides where to increase budget in the next campaign.
Result
Figures from the first Google Ads report, from August 10 to September 10, 2024, when the project was implemented.