A sales team ready to sell in the United States
Rilix manufactures and sells self-service virtual reality machines. ED Creative developed all the graphic and digital materials the new sales team needed to operate in the American market.
The context
Rilix is a Brazilian company operating in the international market. It manufactures and sells self-service virtual reality machines sold to arcades, amusement parks, party venues and bowling centers.
The client was putting together a sales team for the US market. ED Creative developed all the graphic and digital materials the sales team needed to operate, both in online sales and at trade shows.
The design decision
The visual approach kept the brand's essence and the product features already present in the materials for the Brazilian market, while creating new communications focused on the American market.
During the process, a slogan was also created for the United States: Small Space. Big Thrill. It captures the product's edge in two lines: it can be used in tight spaces and still deliver a huge thrill and draw a crowd.
Small Space. Big Thrill.
The visual system keeps the products front and center (such as the Rilix Rush and Rilix Coaster), with the venue's themed setting in the background: bowling alley, arcade, amusement park. The brand also got a version with the American flag for materials aimed at the new market.
