From an AI-generated idea to an applicable brand
Voxit is a hub for learning languages. The client arrived with concepts created using AI; the project refined that material into a visual identity and website.
The context
Voxit was founded by two teachers who developed their own teaching method. The hub also connects other teachers with interested students, with everyone working according to the Voxit method.
The client approached ED Creative to develop the company's entire visual identity and website. What made this project different was that she had already generated some ideas with AI, but needed a professional eye to refine, adapt and turn the brand into something recognizable and applicable across different media.
The design decision
The project began as a co-creation between client and agency. Once the concept was established, the designer took the lead and developed the brandmark and every element of the visual identity.
Next came the website and the application of the new brand concept, which consists of a ring of dots (representing the connection between students and teachers), a purple-to-green gradient, and the symbol at the center.
Brand and website in the same concept
The ring of dots surrounding the logotype works as a graphic signature: it appears in the full brand mark, in the reduced symbol, and on the site's homepage. The site opens with the value proposition and a single conversion path to the trial class.
Result
"We did a Brand project and a Website to generate leads and express our brand. Everything went smoothly, with simple, direct communication. Our expectations were exceeded, and the support after delivery was flawless!"