Packaging design
Packaging that sells
Packaging that carries the brand at the point of sale.
From the line concept to print-ready artwork approved by the supplier: we define the information hierarchy, structure and finishes, and follow production through until the product reaches the shelf.
What's included
Line concept
The visual territory of the packaging, based on brand positioning and the shelf context.
Structure and format
Format, material and finish defined together with the production supplier.
Information architecture
Hierarchy of mandatory copy, nutrition facts, seals and legal information.
Artwork and dielines
Closed files built on the supplier dieline, with bleed, marks and color profile.
Mockups and presentation
Realistic simulations for internal approval and commercial presentation of the line.
Production follow-up
Color proofing, adjustments with the printer and a final check before the run.
