A Mascot as a Brand-Building Tool
A professional visual identity for an insurance brokerage that didn't have one yet. And a 3D eagle to put a face to the brand.
The Context
Hack Seguros is an insurance brokerage serving four segments: auto, motorcycle, business, and home insurance. Four audiences, four different conversations.
The company had no professional visual identity, and its communication was inconsistent across different materials. Without a cohesive system, every piece solved the problem in its own way.
The Design Decision
To strengthen the brand, we created a mascot: an original character wearing the brokerage's uniform, giving the communication a recognizable face.
The character was developed in 3D and animated with the help of artificial intelligence. In the videos, it narrates and presents the company's services, giving the brokerage a spokesperson who can appear across any channel without relying on a filming schedule.
The Mascot
The Project in Numbers
"The company's visual identity and other materials were developed. Great professional, especially when it comes to service and ideas. My brand was developed by ED Creative. Highly recommended! 👏👏👏"